How 10 Inspiring Brands Share Their Brand Values Through Content (2022)
This is what led me to choose freedom as one of my core brand values. Defining clear values for your brand has a few key benefits. For one, it helps give your brand structure and consistency. Secondly, and perhaps most importantly, it helps your brand connect with your target audience. People tend to naturally gravitate towards those who share.
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3 examples of brand values The first step toward truly becoming a values-driven brand is to share what you stand for. Values-driven businesses don't shy away from putting their foundational standards front and center, where both employees and the public can access them. Transparency, trust and visibility are key tenets of everything they do.
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Take Zappos as an example. They don't use their brand values as marketing, instead using them to guide brand behaviours which include: Deliver WOW through service
Benefits of Brand Values
Brand values are a crucial part of a company's brand. An effective brand communicates a company's values through marketing, advertising, identifiers and products. For example, one of the main ways companies establish their brand is the creation of a strong logo that incorporates a company's message, slogan or product to make the brand memorable.
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The Beginners Guide To Brand Values (+ Examples) Brands values are an essential part of your eCommerce business and they can help you create more engaging and loyal customer relationships. For Retailers Brand values are an essential part of your business, whether you run a physical store, an eCommerce site, or both.
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Examples of brand values. 1. Honesty & integrity. Honesty is one of the most important examples of brand values because it sets the tone for how customers interact with your business. Honesty is about being open, transparent, and truthful in all of your communications.
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Prada's Core Values. Innovation: Pushing the boundaries of fashion and design through innovative materials and techniques. Quality: Using the highest quality materials and craftsmanship to produce their products. Diversity: Celebrating diversity and individuality in all aspects of the brand, from design to marketing.
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What are examples of brand values? Wrapping up: Brand values What are brand values? Brand values are the fundamental beliefs that a company's leadership and team stand for in their operations, industry, community, and the world. They're shared ideals that the team has adopted and chosen to represent.
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Conclusion What are brand values? Brand values can be defined as the foundational beliefs that a company stands for. They refer to the "ideals" guiding the brand's actions, such as environmental protection, diversity, solidarity, or transparency.
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Integrity: Be real Accountability: If it is to be, it's up to me. Passion: Committed in heart and mind. Diversity: As inclusive as our brands. Quality: What we do, we do well. Now, Coke's a massive brand, so making big statements like "shape a better future" fits with their image. For small businesses, there's no need to make such bold claims.
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May 29, 2023 66 Brand Values Examples To Inspire Your Own Brand It's no secret that strong branding is essential for any business - big or small. But what makes a brand truly great? How do you create values that will inspire customers to keep coming back? Well, taking a look at some great brand values examples can be a good place to start.
Referencing from a list of core brand value examples can easily inspire
I've put together a list of brand value examples ( Download your PDF) that you can use to help identify your brand values. But, before you go through the list, there are two things to keep in mind when selecting your brand values. 1 - Make sure you pick brand values that are authentic to you right now, not what you hope to be in the future.
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Tell a consistent, cohesive brand story. Learn about the keys to a compelling brand story to capture people's attention from the jump. Get inspired by other brands. Take a look at how these 7 brands tell their brand story through content. Refine your brand strategy. Your brand strategy helps you align every aspect of your brand from the top down.
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Attract new customers 77% of consumers buy from brands that share their values. What's more, core values form the marketing narrative that propels your brand's storytelling, and research shows that content that's delivered as stories is 22x more memorable than pure facts.
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10 Examples of brand values from Leading Brands Whether it's a stellar social media campaign, a snappy tagline, a simple blurb, or a multi-media journey through a brand story, we've pulled together some examples of brands, that we feel showcase their brand values with clarity and creativity.
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Examples of brand values Your brand values depend on the type of company you work for, your industry and consumer needs. Here's a list of common brand values in many industries: Integrity Value for money Innovation Reliability Craftsmanship Compassion Sustainability Transparency Flexibility Customer satisfaction Why brand values matter